AUGI HotNews - Specifications

General Content Guidelines

AUGI HotNews allows developers to promote something of value to readers, and is not to be used for "branding" alone or simply asking readers to "visit your website".  To that end, all special offers and announcements in AUGI HotNews must have a clearly stated offer, announcement or invitation. Additionally, for multiple sequential issue campaigns, the headline text needs to be changed with each issue.

Here are some examples of what IS NOT acceptable for Special Offers

"ACME Software Solutions, visit us at www.acme.com for your CAD needs"
(Reason: no clear offer stated)

"TurboBoost for AutoCAD - putting performance behind AutoCAD since 1987" 
(Reason: no clear offer stated)

Here are some examples of acceptable/recommended Special Offers

"Document Management solution, free! Test Drive AutoEDMS for 30 days"

"Paper to CAD solution free for 30 days! GTXRaster CAD for AutoCAD!"

Technical Specifications

While AUGI HotNews is an HTML email, special offer and announcement contribution is to be text only, no graphics, images, logos, etc.

Teaser
Approximate allowable word count for Teasers is up to 12 average sized words.

Message
While there is not a set limit to the number of words, the message should contain enough information to develop the offer, and be brief enough to maintain their interest. Bullet points are an excellent way to get your major points across in a clean, simple manner that gets results.

Keep in mind: Your goal is not to sell product at this point, but rather to get readers interested enough to take the next step.

URL( landing page on your website)
This should not be a home page. Rather, this should be the page where you are delivering what was promised in the bulletin.

A strong recommendation from AUGI is to create a unique landing page that says "Welcome AUGI members" near the top.... and then delivers what was promised in the message.